Finding New Audiences: Professional Practices for Artists

This Workshop is an intensive masterclass designed to help artists and creative professionals refine their promotional strategies and expand their reach. Through lectures, presentations, discussions, and critical analysis, participants will explore key areas such as web presence, social media, portfolio design, networking, funding, and exhibition planning. This masterclass provides practical, actionable tools to help artists navigate the contemporary art world and connect with the right audiences.

This masterclass is ideal for artists, ceramists, sculptors, painters, and creative professionals looking to enhance their professional presence. Whether emerging or established, participants will gain expert insights into targeting audiences, developing professional opportunities, and positioning their work within the art market and cultural institutions.

Over three days we will explore the general principles, practices, and techniques of fostering creative work in both today’s art market and towards cultural institutions of contemporary art.

We will also discuss the following areas:

PORTFOLIO PRESENTATION

Participation in:

• International Portfolio Reviews
• International Competitions
• Artists in Residence programs

GRANT PROPOSAL – FUNDING PLANNING

• Presenting, Negotiating, Documenting, Evaluating, Sponshorsip Communication Strategy

ONLINE COMMUNICATION

Design, production, communication, networking, social media, online sales

ART BOOKS & PUBLISHING PROJECTS

• Design and production of dummy
• Searching for publisher’s collaboration
• Publication VS Self Publications

FUNDING STRATEGIES

• Design, Promotion, Support, Distribution

GALLERY MARKETING

Search and approach for Gallery Contracts, pricing, practices, and restrictions

COPYRIGHTS, USAGE RIGHTS

LED BY LAMBROS PAPANIKOLATOS

Lambros Papanikolatos is, an experienced academic, curator, and specialist in photography, art management, and art promotion. With extensive expertise in cultural organization, artistic curation, production, and communication, Lambros brings a wealth of knowledge to help participants navigate the complexities of the art world, he is also the Director of Biennale of Contemporary Keramics (BCK).

WORKSHOP DURATION: 3 days 15 hours

Friday 23 May 2025: 18.00 – 21.00

Saturday 24 May 2025: 10.00 – 14.00 & 15.00 – 17.00

Sunday 25 May 2025: 10.00 – 14.00 & 15.00 – 17.00

COST OF WORKSHOP: 250€

To secure your position, FULL PAYMENT should be made.

For bookings please contact us at [email protected] or +30 210 96 555 96